NASCAR Racing Advertising Will Help You Increase Your Sales!

Special Offer: Promote Your Product or Service to 60,000 People in the Stands
and Millions on ESPN, ABC, and 350 Radio Stations at a Cost You Can Afford!

The New York Times and other media have recently run feature stories about how more and more companies are using NASCAR sponsorships to increase sales, “get the word out” about their products and services, build brand awareness, launch new products and services, increase market share, and get a leg up on their competition. Sponsoring NASCAR usually costs millions or tens of millions of dollars. The purpose of this email is to tell you about a remarkable new way that your company can sponsor a NASCAR race car for a fraction of what you might expect.

My name is Jeff Roberts, CEO of a national sales-building and lead generation company called Capstone Marketing Services (www.capstonemarketingservices.com.) Since 1994, my staff and I have helped hundreds of small and Fortune 500 companies generate $500 Million to $1 Billion in new business. One of my clients, an elite NASCAR racing team, is committed to making NASCAR race car advertizing affordable for small and midsized companies. Please review this information and contact us to learn how prestigious NASCAR advertising can help you grow your sales.

NASCAR by the Numbers

The simplest way to document the enormous popularity of NASCAR is go to Google and type the word “NASCAR.” In less than one second 53 million entries will appear! How big is NASCAR? Even non-NASCAR fans are familiar with Richard Petty, Dale Earnhart, Jeff Gordon, Cal Yarborough, and Danica Patrick. NASCAR is the second most viewed sport on TV behind the NFL and marketers consider NASCAR fans to be the most brand loyal in all of sports. Research documents NASCAR fans are 3 times more likely to purchase a NASCAR sponsored brand.

  • 1 in 3 American adults follows NASCAR. This translates to 75 million people
  • More than one-fifth of Fortune 500 companies sponsor NASCAR
  • NASCAR races draw bigger crowds than the Super Bowl, the World Series, and the NBA finals… combined!
  • NASCAR races are carried live on ESPN, ABC, and 350 radio stations nationwide
  • 6.9 million fans attended NASCAR Cup Series events in 2005
  • 77% of NASCAR fans are between 18-54 years old with a median age of 43
  • 47% of NASCAR fans earn more than $50,000 per year
  • 40% of NASCAR fans are women and 39% have children under 18
  • NASCAR sponsors include Pepsi, Bank of America, Subway, Sprint, Coke, UPS, Target, Office Depot, Wheaties, McDonalds, Lowes, Miller Lite, and hundreds of small companies

NASCAR Advertising is Suprisingly Affordable!

Your company is invited to join my client’s sponsors such as Nationwide Insurance, Mobil, Sunoco, Goodyear, GM, Dodge, and Met Life at a price that is a small fraction of the standard NASCAR advertizing rates. NASCAR sponsorship packages start at just $3,500 per race and each sponsorship can be customized to meet your company’s unique budgets, needs, and goals.

How NASCAR Advertising Can Increase Your Public Awareness and Grow Your Sales

The excitement generated by tens of thousands of racing fans, television cameras, and journalists from around the world creates an ideal environment for you to invite prospective purchasers to enjoy the race and learn more about your products and services. You can use prestigious NASCAR advertising to:

  • Hold a sales meeting at a NASCAR race to build teamwork/increase sales productivity
  • Invite your employees, customers, and best prospects to a NASCAR race where they can have their picture taken with our driver and/or our racecar featuring your logo
  • Our driver can make a live appearance at your company and/or your locations to drive business to your locations, greet customers, sign autographs, pose for photographs, etc.
  • Sales Contests. Use a NASCAR trip to reward your top selling salespeople
  • Bring our race car to your offices to promote a special event or campaign
  • Have our race car at your trade show booth to drive traffic
  • Use the “buzz” created by NASCAR to launch a new product or service, enter a new market, or simply get the word out
  • Create a video of our driver visiting your company or locations to build awareness for your company on social media such as YouTube
  • Use NASCAR to promote your company’s favorite charity or cause, etc.

The bottom line is easy to calculate. Sponsoring NASCAR can produce a major increase in your sales and a big ROI on your advertising dollars!

About Capstone Marketing Services

Capstone is an ethics, faith-based company and one of America’s most experienced sales-building and lead generation firms. Over the past 16 years, Jeff Roberts and his senior staff have helped more than 400 companies add thousands of new customers, solve tough sales and marketing problems, and generate more than $500,000,000 in new business. Clients Jeff Roberts and his team and have assisted range from one person companies to IBM, Oracle, Motorola, Deloitte & Touche, Grant Thornton, Sprint, Bayer, 3Com, Spherion, and Unisys. Our specialty is helping small businesses quickly and cost effectively grow their revenues through highly qualified decision maker leads and appointments. Capstone offers a suite of sales-building services to fit every need and budget including: telemarketing, telesales, appointment setting, website building or upgrading, (SEO) search engine optimization, cold call sales training, highly affordable TV and radio advertising, assistance launching new products and services, social network marketing such as LinkedIn, help breaking into new markets, generating highly qualified leads for you and/or your resellers, etc.

Learn More About How Sponsoring NASCAR Will Grow Your Sales!

To explore how your company can benefit by becoming a NASCAR sponsor, or how Capstone Marketing Services can help grow your sales please:

Contact Jeff Roberts today at 800-845-7720 jroberts@capstonemarketingservices.com

www.capstonemarketingservices.com

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"If you are seeking highly qualified leads, Mr. Roberts’ company would be the BEST way. I’ve never seen the type of quality leads they can generate." - John Humphreys, former IBM North American Manager

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