Capstone Marketing Services: Overview of Our Sales-Building Solutions

Capstone Marketing Services offers a suite of sales-building programs and solutions that can be customized to the needs and budgets of companies with 1 to 100,000 employees. After you familiarize yourself with our services, we invite you to contact us to explore how Capstone can help grow your sales, customers, pipeline, leads, and bottom line.

• The C-Suite Lead Generation Group: The Premier Phone-Based Sales Lead Experts

  Capstone’s lead generation professionals are known as Business Development Managers. Prior to joining Capstone, these high end business professionals have been business owners, consultants, VPs of Sales and Marketing, #1 salespeople, National Sales Managers, etc. Our BDMs average 25 years, post-college, real world experience and they specialize in generating highly qualified sales leads. These talented individuals will successfully deliver your value proposition to “C” level decision makers or other titles you might designate. During these unscripted, peer-to-peer conversations, Capstone will endeavor to uncover your prospects’ mission-critical business pains and position your company as the ideal resource to address them. Sixteen years ago we pioneered the art of creating highly qualified sales leads at the decision-making level. Capstone’s approach of using senior business development professionals to conduct high level conversations with decision makers can increase the number and size of your sales, enhance your name recognition, reduce your sales cycle, provide a wealth of actionable business intelligence, and provide a significant leg up on your competition. In addition to helping begin more sales at the sign-off level, our lead generation methodology fast forwards the sales process. We accomplish this by obtaining commitment from Capstone-qualified decision makers to take an immediate follow up action such as a pre-scheduled follow-up phone call or an in-person appointment.

• Telemarketing

  In addition to the C-Suite Lead Generation Group, Capstone offers telemarketing services through our Executive Telecontact Group. These phone based professionals are ideal for high volume calling engagements, seminar or webinar invitations, smaller dollar products and services, campaigns which require contacting large numbers of prospects fast, etc.

• Appointment Setting

  Capstone can cost effectively provide your sales representatives with a consistent flow of qualified, useable appointments with key decision makers and recommenders at your best prospects. By utilizing Capstone to qualify prospects and schedule in-person or phone meetings, your company will shorten your sales cycle, increase your win rates, increase your company’s name recognition, and more. Let Capstone increase the productivity of your sales force by providing appointments with pre-qualified prospects so your reps can spend more of their valuable time in front of seriously interested prospects.

• Sales Growth Consulting and Advisory Services

  Capstone can provide practical, useable consulting services to help your company quickly solve mission-critical sales and marketing challenges and rapidly grow your sales. Virtually every organization can benefit by having its sales and marketing capabilities assessed by an independent, sales-growth advisory and services firm whose senior staff has helped nearly 500 companies add $1 Billion in new sales (ranging from start-ups to IBM, Oracle, Unisys, Deloitte & Touche, Motorola, etc.) Capstone does not provide easy answers or cosmetic fixes to complex sales and marketing problems. Instead, we begin by identifying the underlying root problems which hold back our clients’ sales. This is typically accomplished by performing a thorough, yet affordable, Sales and Marketing Assessment which is typically completed in one month or less. Each Sales and Marketing Assessment features two primary phases. Phase I identifies the underlying reasons for under-performing sales. Phase II provides clients with strategic fixes and actionable, tactical recommendations. The bottom line is a road map that can solve your mission-critical sales and marketing challenges and super-charge your sales. If requested, Capstone can help implement our recommendations utilizing our people and programs; or, we can work with your staff to provide direction, training, and mentoring so your staff can implement our recommendations on their own.

• Website Creation or Upgrades

  If your website is ineffective, outdated, or just plain boring, Capstone can help. In as little as two weeks, we can upgrade your existing website, or provide your company with a fresh, search engine friendly new website designed to take your business to a whole new level of professionality and sales. Our services include consulting, website design, message development, layouts, photographs, strong copywriting, programming, and interfacing with hosting companies and search engine providers. The goal is to clearly explain who you are and what you do, while effectively differentiating your company from your competition. Your website is your company’s face to the world. Don’t let a poor performing website cost you business. Capstone can quickly and affordably provide you with a website you can be proud of and which will produce the results you deserve.

• Sales Outsourcing: Sales Force to Go™

  Sales Force to Go™ is an affordable, turnkey, outsourced sales approach which often costs less than hiring a sales rep in-house (since there’s no taxes, benefits, office space, telecom costs, or equipment.) Each SalesForce to Go™ program is customized to a company’s budget, needs, and goals. The minimum commitment to test SalesForce to Go is as little as 3-6 months and the program is surprisingly affordable whether you’re a small company or a member of the Fortune 500. In return for a modest monthly retainer fee, plus mutually agreed on back-end commissions on closed sales, your company can reduce or eliminate the hassle of hiring a top performing sales rep.

• Investment Capital or Finding a Buyer for Your Business

  Countless companies indicate a lack of money to market their products and services is holding back their sales. Or, perhaps the owner may feel the time is right to sell his or her business and move on to their next challenge. In either case, Capstone can help. Over the years, our CEO, Jeff Roberts, has raised large amounts of venture capital for small companies. Jeff has the connections and know how to quickly raise tens of thousands, hundreds of thousands, or even millions of dollars on your behalf... even in cases where banks say this is impossible. Best of all, in most cases, this process takes only 60-90 days. We invite you to contact Jeff Roberts today for a confidential consultation about how Capstone can help quickly and affordably raise marketing dollars or find a buyer for your business.

• Email Marketing

  Capstone offers a variety of affordable, effective, ethical email programs which meet Can-Spam Act standards.

• Search Engine Optimization

  Even the best website won’t produce good results if no one can find it. Let one of our search engine optimization experts explain what can be done to ensure your website will be ranked highly by the top search engines during organic searches.

• Affordable Television and Radio Advertising

  Most companies are surprised to learn how surprisingly affordable it can be to advertise on television and radio… if you know the inside secrets of how television and radio stations operate. In many cases TV and radio stations will sell high priced unsold advertising time for literally pennies on the dollar. For example, our company purchased air time on Fox News in the expensive Boston market for just $85 per commercial during a desirable part of the day. The regular “retail” cost of these commercials was $1,000 to $1,500 each. Working closely with your company, Capstone can create a strong, effective radio or TV commercial that will generate large numbers of leads and sales. We can also place your radio and TV commercials on your choice of stations, cities, and times for far less than you would have ever imagined!

• Google and Business.com Pay Per Click Advertising Programs

  Capstone can quickly and affordably help your company put together and manage an effective Internet-based Pay Per Click Program on leading search engines such as Google and Business.com. Let us customize a program that ensures prospects seeking your type of product or service will find your company at the exact moment they are looking to make a buying decision! Pay Per Click programs are fast, simple to put into motion, and highly affordable. You control how much you want to spend and where your sales leads come from (these programs can be national in scope or customized to generate prospects only in your home city.) Pay Per Click leads start at as little as 20 cents each and monthly programs can be as low as $250. Learn more about how a well-planned, well-managed Pay Per Click Program can increase your sales.

• Sales Training

  Many salespeople lack the ability, training, and confidence to successfully place cold calls, and/or sell to CEOs, Presidents, VPs and other senior titles. Capstone’s “C” Suite Sales Training™ provides practical, proven training that teaches the art of starting sales at the decision making level through unscripted, peer-to-peer business conversations. The “C” Suite Selling Training™ curriculum can be customized to each company and salesperson’s unique needs. Capstone provides the tools to help average sales people become solid performers, sales stars become superstars, and superstars perform even better.

• New Product Launches

  Great products fail every day due to wrong markets, wrong messaging, and wrong go-to-market strategy. In today’s highly competitive business world, the saying, “You only have one chance to make a good impression” is more true than ever. If your company has invested a great deal of time, effort, and money to create a new product or service, you can’t afford to let your new offering fail or underperform. The senior Capstone staff has helped companies launch hundreds of new products and services. Partnering with Capstone is like an insurance policy that will increase the odds your new product or service will hit the ground running and generate the desired results.

• New Market/Vertical Development

  Capstone can accurately tell you which new markets and verticals offer your company the greatest chance for success. We can also help design and implement a winning plan to ensure your company rapidly and successfully penetrates these new markets.

• Message/Value Proposition Development

  Many products and services fail to meet sales expectations due to reasons that have nothing to do with pricing, quality, or competition. The true underlying cause for disappointing sales is often a fundamental flaw in a company’s message or value proposition. Capstone’s senior staff has helped hundreds of companies develop a winning value proposition and sales message. If your value proposition is not producing the results you want, Capstone can help develop a clear, concise message that will provide a competitive advantage and increased sales.

• The Integrity Hiring Service™ (for Sales Reps and Key Employees)

  Capstone can help you hire top-performing employees in half the time and as little as one tenth the cost of a recruiter! The Integrity Hiring System™ is the most comprehensive program available to locate, screen, and hire top-performing sales managers, sales reps, marketing professionals, consultants, and senior management. The program (which was used 9 times by IBM) is proven, easy-to-use, and has been featured on the cover of a national business to business newsletter. The Integrity Hiring System™ will reduce the time it takes to fill open positions by 50% or more, slash the time key executives need to invest in the hiring process, and greatly increase your odds of a successful, long-term hire. Best of all, this innovative program costs far less than you would pay a recruiter who often provide only a name and resume.

• Business Intelligence Gathering

  Capstone can provide pertinent, insightful information about your prospects, markets, and competition to help you make the best possible informed decisions. One company wrote the business intelligence it received helped avoid a mistake which would have cost them one million dollars. The right information can be worth millions in new business. Capstone can provide a wealth of information that will be invaluable to your company.

• Webinar, Seminar, Event Invitation Services

  Over the past 16 years, Capstone’s event invitation methodology has been used by IBM, Motorola, and countless others to invite thousands of people to a wide variety of webinars, seminars, and events.

• Lead Enhancement Services

  Capstone can separate the “wheat from the chaff” by identifying real leads hidden among inquiries you receive from trade shows, magazines, web hits, email, and direct mail. We can also revitalize “dead” or stagnant leads by reinvigorating these opportunities or elevating them to the decision making level, or nurture “not ready for primetime” leads until they are ready for follow up by your sales professionals.

• Sales Rep Services

  Sales professionals are often frustrated by the lack of support or leads they receive from their employers. Sales professionals, it’s time to take control of your financial future by engaging Capstone to generate leads, schedule appointments, set up Pay Per Click programs, and more on your behalf. Starter versions of our services are affordable even for individual sales professionals.

• Innovative Direct Mail Programs

  Even in today’s Internet Age, many companies still generate substantial numbers of leads and income via direct mail. Capstone offers a variety of oversized postcard and other innovative direct mail approaches.

• Custom List Creation

  Capstone can purchase or create a list that meets your exact specifications. The right list can play a key role in increasing sales and can be a major competitive advantage.